Social Media Animal Rights Activism Podcast


We live in a digital world where social media is constantly growing, and new, upcoming ways of communicating are always being made. This led me to creating a podcast which discusses the potentialities and risks that social media activists face, in attempt to drive social change. In particular, my focus is on animal activism, and the way in which social media has helped create further awareness surrounding this issue. I choose to form my podcast around the idea of animal activism as it’s something I am extremely passionate about and find interesting, therefore was much easier for me to research the topic. I choose to express both the positive and negative sides of social media activism, and how powerful it is if we use it correctly.

In addition, the word activism can often raise false ideas from some people, as they sometimes associate the word with breaking into facilities and large aggressive protests. However, throughout my podcast I wanted to demonstrate that there is so much more to activism than what we see through the media and how it can be used in a variety of different forms.

The creation of my podcast was supported by my research and the use of academic sources throughout my discussion. The academic resources provided me with credibility into the terms of activism and slacktivism, and the role social media plays when it is used correctly. They also gave me a different insight to social media activism, and I was able to use direct quotes to support my arguments. I simply stated the names of these authors and linked the references in the description box below the podcast.

The music that I choose to use throughout was from SoundCloud. I was able to narrow my search by using Royality Free Music and putting in Creative Commons licence so that I could navigate a song that I was able to modify and use for free. I was able to find Positive Ukulele by Sokolovsky Music (CC BY 3.0) The music I chose is bright and happy, as it aims to sets the mood and keeps the podcast interesting, and my audience engaged.

The challenges I faced while making the podcast was definitely the audio. Writing and scripting my arguments was simple, however it was the recording that I struggled with. To record my Podcast, I used my smart phone, as I attempted to record on my laptop, but the quality wasn’t good. After many attempts of trying to get the sound and quality to an adequate level to share, I finally was able to start the editing. Despite this, I noticed my recording has a large emphasis on the letters “P” and “T”, which I found distracting. I have learnt that next time to keep the microphone further away, to prevent this from happening.

I then attempted to use Audacity, however soon decided that it would be much easier for me to use Garage Band, as I was confident in this platform as I had used it numerous times before. Garage Band allowed me to to fade my music in and out and crop my recording and I found it easy to piece together.

Overall, I learnt that creating a podcast is time consuming, but a lot of fun! I really enjoyed creating this podcast as I love a challenge. It is a lot of trial and error and I believe that my future podcasts will be quicker and easier to make, and I will be more confident in the process. Learning by doing really does work!


Music: Positive Ukulele by Sokolovsky Music (CC BY 3.0).

Hansson, Niklas and Jacobsson, Kerstin 2014, ‘Learning to Be Affected: Subjectivity, Sense, and Sensibility in Animal Rights Activism’, Society & Animals, pp. 262-88.

Petray, Theresa. Taking back voice: Indigenous social media activism’, AQ – Australian Quarterly, Vol. 86, No. 1, pp. 24-27. (2018). [online] Vegan Star Miley Cyrus Praised For Speaking Out For Animals. Available at:…dvocate-award [Accessed 21 May 2019].

PETA. (2019). About PETA | PETA. [online] Available at:  [Accessed 25 May 2019].

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